Profitable Online Sales Funnels in 3 Simple Steps
In the internet marketing world , take time to step back and see exactly what’s happening with your business. When you began this process, you probably had the idea of making money in mind. Without suitable tools and methods, achieving profitability can be tricky.
Your sales funnel typically starts when a prospect chooses to opt-in when they reach your opt-in page. This box or form is where the potential customer viewing your website decides to submit their information to be added to your list, typically this would include name and email address. Without this critical web page, you have no opportunity to build a list of potential customers or develop the sales funnel. Viewers of your website will just visit and leave for someone else’s page to find what they are searching for.
The desired result is for people to visit your website and stay long enough to leave their information. This results in them agreeing to receive further communication from you via email which you can set up using autoresponders. Whether you chose pay-per-click (PPC), reports or any other lead attraction techniques, once a prospect gives you their permission to contact them, your sales funnel has begun.
However, even with the best sales funnel in the world, its no use if people can;t find it! Therefore you need to get good at attracting people to your website. Any internet marketer must learn this critical skill from the start of their online venture. Generating traffic to your opt-in page is critical to the success of your business.
#2 Consistent Communication.
Keeping your potential customers interested and confident in what you have to offer is the next task on your sales funnel project. If your email autoresponders series is lacking quality content, your chances of losing them as future customers are high. Your goal from the very start is to prove to your customers you have something of value to offer them. Once you are known, trusted and well liked by your prospects, you significantly increase your chances of them returning time and time again.
Consistent follow-ups with quality content for your email list not only helps to prove you frequently have quality information for them, but will help you to weed out those who aren’t really interested in your online business.
Marketing to your prospects only starts after your relationship has formed. This is where you begin promoting more of what you have to offer to your potential customers. It is important to realize that you are still working on maintaining their trust as well as providing them with valuable information they have hopefully started to wait for with a state of excitement. They are starting to wait anxiously for your emails to hit their inbox with something new and interesting waiting for them.
Following these 3 steps brings you to yet another step in your sales funnel… You likely now have both front-end and back-end sales. Both streams are working towards your sales funnel becoming the profitable internet business you’ve strived to create from the start. Now with your list of customers and potential customers growing, you can stop to take a deep breath. The difficult first-steps toward success have been taken. Congratulations!